By OKCBIZ

After 14 years in the Central Oklahoma market, Merchant Metrix is a leader in the e-commerce software business, providing proprietary software that effectively increases search engine placements and visibility.

“Our patent-pending, search engine optimization tools aid in decreasing customer acquisition costs by 30% to 45% annually,” says Lee Roberts, president and CEO. “Our customer retention tools empower business owners of all sizes to retain more customers and keep them longer. Annualized advertising savings with this tool set average 40% to 60%.”

The company also released a real estate management system, which helps real estate agents more easily attract potential customers through search engines.

“Our approach to developing Web sites is to actively listen to our clients and find the hidden or unspoken goals and frustrations,” Roberts says. “We also aid them in determining their return on investment for work we perform. This gives them a better idea of whether their proposed project will meet their expectations.”